Harold Vandiver and 1-2-3 HomeKeys

Harold Vandiver and 1-2-3 HomeKeys

Harold Vandiver, founder of 1-2-3 HomeKeys, has been a Realtor® for more than 30 years. During that time he has managed the successful closing of over 80,000 homes in all 50 states. Our customers have been paid over $120,000,000 in cash rebates

Since 1989, Harold has run companies specializing in Affinity Relationships with developers, credit unions, employers, labor unions and alumni associations. HomeSold, the company he founded in 1989, was eventually sold to Fidelity National Financial, Inc. in 2002. Harold departed the organization in 2009 and started 1-2-3 HomeKeys in 2010. He has long been recognized as a visionary in the field of real estate and for championing consumers during the property transaction process and beyond.

1-2-3 HomeKeys is a new breed of company in the evolution of real estate commerce. The days of business as usual in the real estate market vanished with the onset of the economic upheaval that began in the summer of 2008 and with the rise of the Internet as a delivery vehicle for real estate commerce. Much change has taken place since then, most notably the way consumers, empowered with information in the digital age, manage their real estate transactions.

These changes demand that we apply new values and fresh ideas to the ways we do business.

Harold has long believed that in the typical real estate transaction the end result often finds the client left feeling overcharged and underserved. To change this trend was one of the major reasons he founded 1-2-3 HomeKeys.

1-2-3 HomeKeys follows three basic principles:

1. We always provide our clients the greatest combination of savings, service and knowledge on every transaction. This, we believe, is the best definition of value.

2. A transaction is not over when escrow closes. It’s over when our client is completely satisfied.

3. Purchasing and selling a home can be complex but it does not have to be perplexing.

We will have more on these principles in Posts to come.

123 Home Rewards Program Overview

123 Home Rewards Program Overview

123 Home Rewards and its many benefits are made possible by 1-2-3 HomeKeys and its established, nation-wide network of real estate agents. In this sought-after referral program, these experienced agents contribute shares of their commissions whenever sales are brought to them by 1-2-3 HomeKeys, making thousands of dollars available to buyers and sellers.

123 Home Rewards is cost free to your organization and its employees or members. 1-2-3 HomeKeys manages the entire transaction process, leaving nothing for you to do but absorb the good will and loyalty from grateful employees or association members who have just enjoyed a cash windfall.

How we work with you

Step 1
We provide brochures, posters, newsletter articles and an informative Web site to educate program participants about the benefits of the program.

Step 2
When your member or employee is ready to buy or sell a home, all he needs to do is get pre-qualified for a loan. Then one phone call to 1-2-3 HomeKeys gets things started.

Step 3
We assign a Personal Transaction Assistant (PTA) to each participant in the program. The PTA assigns the network real estate agent and stays in touch throughout the transaction, providing updates and handling details. The PTA notifies the real estate agent about the referral. The agent then calls and arranges a meeting with his new client at your employee’s (or member’s) convenience.

Step 4
Every detail of the transaction is handled by the real estate agent and monitored by the PTA, who is always available to answer questions.

Step 5
In the event that issues arise or problems occur, the PTA will provide support and assistance until resolution.

Step 6
Your program participant will receive his or her cash rebate, paid by 1-2-3 HomeKeys, within 15 days after close of the transaction.

Our Commitment to Your Organization

We are committed to providing your employees or members the best possible service and value when they participate in 123 Home Rewards. Specifically, they will receive:

  1. A substantial rebate, paid by check, representing reduced commission fees for real estate services.
  2. Representation from a Realtor® who is professional, trustworthy and responsive.
  3. The flexibility to conduct their business at a time and in a manner that is convenient to them.
  4. Priority attention given their interests in the sale or purchase of a property.
  5. Freedom from the complexities of selling or buying a home – their real estates agent and Personal Transaction Assistant will handle all details.
  6. Timely progress reports at every step in their transaction.
  7. Prompt and professional responses to questions and inquiries about their transaction.
  8. Experience and professionalism in preparing and executing a marketing strategy to sell your program participant’s home, including full MLS and Internet exposure for listings.
  9. Home buying options that serve your employee’s or member’s interests, not the agent’s.
  10. The opportunity to evaluate their agent’s performance, providing us information, which will help maintain customer service standards.

The Digital House Hunt

An excerpt from the National Association of Realtors® Web site, realtor.org

The Digital House Hunt: Consumer and Market Trends in Real Estate

A Joint Study from The National Association of Realtors® and Google

From the Introduction
Over the past decade, our world, and particularly the world of house hunters has become increasingly digital. Consumers are going online at a rapid pace to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review sites, they look up specific brands on search engines, and even research on the go with their smart phones and tablets.

Google calls this idea ZMOT, or the Zero Moment of Truth*; the idea that shopping is no longer about showing up in a store, or in this case at a brokers’ office or an open house, seeking advice or counsel on what to buy or how much they should pay. As Google’s ZMOT handbook for marketers explains, “the sales funnel isn’t really a funnel anymore.” Today there is a new, empowered consumer generation that does its homework ahead of time at this new and critically important Zero Moment of Truth.

Per the handbook, penned by Jim Lecinski, Google’s ZMOT expert, we know that “at the Zero Moment of Truth, today’s shoppers bounce back and forth at their own speed in a multichannel marketplace. They switch devices to suit their needs at any given moment. They search; go off to look at reviews, ratings, styles and prices; and then search again. They see ads on TV and in newspapers and online. They walk into local stores to look at products. They talk to friends, over the back fence and on social media. Then it’s back to ZMOT for more information.”

The story is no different for home shoppers. Real estate professionals know that their customers are uber-connected and informed. Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.1
In fact, real estate related searches on Google.com grew 22% year-over-year. Additionally, approximately one-fifth of real estate related searches happen on mobile devices, and Google real estate related searches on mobile devices grew 120% percent in a one-year period.2

Some of the Report Highlights
• 90% of homebuyers searched online during their home buying process1
• Real estate related searches on Google.com have grown 253% over the past 4 years2
• Buyers use specific online tools during different phases of the home search process
• 36% of new home shoppers utilize a mobile device while they are watching TV

1. 2012 Profile of Home Buyers and Sellers
2. Google Internal Data, Q3 2012
*The Zero Moment of Truth e-book from Google